DESIGNS FOR SUCCESS
PROGRAMMING 4: Publicity Resources

PUBLICITY RESOURCES
(click on the link to download a pdf of this information)

le pavilion banners
McAlister Auditorium, x5196
Cost/Deadline: free; first come, first served.
Instructions: Forms can be picked up at the McAlister Auditorium Information Desk. Submit forms to the Reservations Office in the Auditorium. Space may be reserved for three days prior to the event plus the days of the event, but cannot exceed five days. Banner paper and markers are available in the student organization workroom. Pre-made, canvas banners and reusable vinyl letters are sold by art supply stores.
Dimensions: McAlister Drive - 12’-18’ wide x 36”-48” high. Use canvas for best results. There is a Facility Services charge for hanging banners over McAlister.

bulletin boards
Academic buildings
Cost/Deadline: free
Instructions: Some bulletin boards are for departmental use only, but others are available to campus organizations. Check with the main office in each building.

gambit
4141 Bienville, 486-5900
Cost/Deadline: varies; Wednesday by noon
Instructions: Tulane has a contract with Gambit Weekly newspaper. Use a Purchase Order. After you get the P.O. number you can call in the ad or deliver it to them.

hullabaloo
University Square, x5656
Cost/Deadline: $10-$600; Friday at noon the week before the ad is to run to reserve space
Instructions: Place ads with the Advertising Manager in Suite 108 of University Square. You will need to use an IT to pay for the ad.

inside tulane
University Relations
Hebert Building, x5714
Cost/Deadline: free; must be received by the 15th of the month preceding publication
Instructions: You must complete a form from University Relations.

campus kiosks
Suite 103, Central Building, x5141
Instructions: Posters cannot exceed 14” x 22”. The name of the sponsoring organization must appear on all materials posted on kiosks. Only one poster/flier per event per kiosk is allowed. Materials may not overlap other materials on kiosks. Your organization is responsible for putting them up. Student Programs must approve materials before they are posted on the kiosks. Posters/fliers will be removed Monday between noon and 5 p.m. You must follow the Posting Policy.
Note: Several kiosks were damaged by Katrina and removed. Plans are pending for replacing them.

facebook - events
http://www.facebook.com
Cost/Deadline: free, but you must be a member
Instructions: Login, click on create events and follow the instructions listed.

facebook - flyers
http://www.facebook.com/flyers.php
Cost/Deadline: $5, but members get 10,000 displays for that price while non-members get only 2,500.
Instructions: Go to the website and follow the instructions listed. You must pay with a credit card then get reimbursed from your organization through Student Programs, so save your receipt.

lagniappe
3800 Howard Ave., 826-3465
Cost/Deadline: free for listings; the Monday before the announcement is to run
Instructions: The event must be considered “entertainment” and must be open to the public. Listings are at the discretion of the editor. Lagniappe is published in Friday’s edition of The Times-Picayune.

mailbox stuffing
Mail Room, Bruff Commons, x5709
Cost/Deadline: $75; a few days prior to the event
Instructions: The organization must go to the Mailroom located in Bruff Commons. There are approximately 3,000 mailboxes.

times-picayune
3800 Howard Ave., 826-3791
Cost/Deadline: varies
Instructions: You will need to use a Purchase Order. After you get the P.O. number you can call in the ad or deliver it to them. Contact University Relations to check on special Tulane ad rates. However, to take advantage of these rates, arrangements need to be made through University Relations.

tstv
University Square, x5130
Cost/Deadline: free; make arrangements with TSTV at least 5 weeks before the event
Instructions: TSTV offers organizations the opportunity to have screens promoting their upcoming events made. Screens will air frequently during the day for a period of three weeks (two weeks prior to the event and the week of the event). There is no charge for producing or airing the screens.

wtul-fm
University Square, x5887
Cost/Deadline: free; at least 3 weeks before the event
Instructions: Public service announcements should be between 15 and 30 seconds long. Announcements should be of interest to the general New Orleans community. There is a Community Events Calendar which lists upcoming entertainment events but space is limited. Information, usually in the form of a press release, should be submitted to the PSA Director by e-mail at wtul@wtul.fm.

other ideas

• Listserves: many departments run their own lists and would allow posting of events. Contact the individual departments and ask about their lists.
• Student Programs Events List: Student Programs runs the events list that goes out to campus-wide subscribers. For information on when the list appears and rules for sending materials to post, go to http://studentprograms.tulane.edu/events.php.
• Chalking: Tulane has a policy covering where and how announcements can be chalked (see Designs for Success Posting Policy). If you use this method of publicity, be witty and original or your message will go unnoticed.
• Class/meeting announcements: Invite classmates or members of other organizations to your event by speaking briefly at the beginning or end of classes or meetings. Always ask permission of the instructor or meeting chair before doing this!
• TUCAN: To have your message shown on TUCAN, e-mail your request to tucan@tulane.edu. Remember to specify the dates during which you’d like your message to air.